{"id":1104,"date":"2025-11-05T12:00:00","date_gmt":"2025-11-05T13:00:00","guid":{"rendered":"https:\/\/computercoursesonline.com\/?p=1104"},"modified":"2025-11-06T21:06:11","modified_gmt":"2025-11-06T21:06:11","slug":"six-key-components-of-ux-strategy","status":"publish","type":"post","link":"https:\/\/computercoursesonline.com\/index.php\/2025\/11\/05\/six-key-components-of-ux-strategy\/","title":{"rendered":"Six Key Components of UX Strategy"},"content":{"rendered":"<p>              <title>Six Key Components of UX Strategy<\/title><\/p>\n<article>\n<header>\n<h1>Six Key Components of UX Strategy<\/h1>\n<address>Vitaly Friedman<\/address>\n<p>                  2025-11-05T13:00:00+00:00<br \/>\n                  2025-11-06T20:32:42+00:00<br \/>\n                <\/header>\n<p>For years, \u201cUX strategy\u201d felt like a confusing, ambiguous, and overloaded term to me. To me, it was some sort of a roadmap or a \u201cgrand vision\u201d, with a few business decisions attached to it. And looking back now, I realize that I was wrong all along.<\/p>\n<p>UX Strategy isn\u2019t a goal; it\u2019s a <strong>journey towards that goal<\/strong>. A journey connecting where UX is today with a desired future state of UX. And as such, it guides our actions and decisions, things we do and don\u2019t do. And its goal is very simple: to <strong>maximize our chances of success<\/strong> while considering risks, bottlenecks and anything that might endanger the project.<\/p>\n<p>Let\u2019s explore the <strong>components of UX strategy<\/strong>, and how it works with product strategy and business strategy to deliver user value and meet business goals.<\/p>\n<h2 id=\"strategy-vs-goals-vs-plans\">Strategy vs. Goals vs. Plans<\/h2>\n<p>When we speak about strategy, we often speak about planning and goals &mdash; but they are actually quite different. While <em>strategy<\/em> answers <strong>\u201cwhat\u201d we\u2019re doing and \u201cwhy\u201d<\/strong>, <em>planning<\/em> is about \u201chow\u201d and \u201cwhen\u201d we\u2019ll get it done. And the <em>goal<\/em> is merely a desired outcome of that entire journey.<\/p>\n<ul>\n<li><strong>Goals<\/strong> establish a desired future outcome,<\/li>\n<li>That outcome typically represents a problem to solve,<\/li>\n<li><strong>Strategy<\/strong> shows a high-level solution for that problem,<\/li>\n<li><strong>Plan<\/strong> is a detailed set of low-level steps for getting the solution done.<\/li>\n<\/ul>\n<figure class=\"\n  \n  \n  \"><\/p>\n<p>    <a href=\"https:\/\/www.linkedin.com\/posts\/alex-m-h-smith_please-tell-me-you-arent-making-this-mistake-activity-7364616097272143872-SKgz\"><\/p>\n<p>    <img loading=\"lazy\" width=\"800\" height=\"800\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"A diagram showing that a goal is a destination, while a strategy is the path to get there.\" class=\"lazyload\" data-src=\"https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_80\/w_400\/https:\/\/files.smashing.media\/articles\/key-components-ux-strategy\/1-strategy-vs-goal.jpeg\"><\/p>\n<p>    <\/a><figcaption class=\"op-vertical-bottom\">\n      Good strategy isn&#8217;t a goal or a big objective; it&#8217;s a solution to a problem posed by a goal. Via <a href=\"https:\/\/www.linkedin.com\/posts\/alex-m-h-smith_please-tell-me-you-arent-making-this-mistake-activity-7364616097272143872-SKgz\">Alex H Smith<\/a>. (<a href=\"https:\/\/files.smashing.media\/articles\/key-components-ux-strategy\/1-strategy-vs-goal.jpeg\">Large preview<\/a>)<br \/>\n    <\/figcaption><\/figure>\n<p>A strong strategy requires making conscious, and oftentimes tough, decisions about what we will do &mdash; and just as importantly, <strong>what we will not do<\/strong>, and why.<\/p>\n<h2 id=\"business-strategy\">Business Strategy<\/h2>\n<p>UX strategy doesn\u2019t live in isolation. It must inform and support product strategy and be aligned with business strategy. All these terms are often slightly confusing and overloaded, so let&rsquo;s clear it up.<\/p>\n<p>At the highest level, <strong>business strategy<\/strong> is about the distinct choices executives make to set the company apart from its competitors. They shape the company\u2019s positioning, objectives, and (most importantly!) <strong>competitive advantage<\/strong>.<\/p>\n<figure class=\"\n  \n    break-out article__image\n  \n  \n  \"><\/p>\n<p>    <a href=\"https:\/\/www.strategyzer.com\/library\/the-business-model-canvas\"><\/p>\n<p>    <img loading=\"lazy\" width=\"800\" height=\"579\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"The Business Model Canvas representing key business considerations for a sustainable business.\" class=\"lazyload\" data-src=\"https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_80\/w_400\/https:\/\/files.smashing.media\/articles\/key-components-ux-strategy\/2-business-model-canvas.jpg\"><\/p>\n<p>    <\/a><figcaption class=\"op-vertical-bottom\">\n      We shouldn\u2019t underestimate our impact. UX affects many segments of the <a href=\"https:\/\/www.strategyzer.com\/library\/the-business-model-canvas\">Business Model Canvas<\/a>: user segments, relationships, channels, activities, revenue streams. (<a href=\"https:\/\/files.smashing.media\/articles\/key-components-ux-strategy\/2-business-model-canvas.jpg\">Large preview<\/a>)<br \/>\n    <\/figcaption><\/figure>\n<p>Typically, this advantage is achieved in <strong>two ways<\/strong>: through lower prices (cost leadership) or through <strong>differentiation<\/strong>. The latter part isn&rsquo;t about being <em>different<\/em>, but rather <strong>being perceived differently<\/strong> by the target audience. And that\u2019s exactly where UX impact steps in.<\/p>\n<p>In short, business strategy is:<\/p>\n<ul>\n<li><strong>A top-line vision<\/strong>, basis for core offers,<\/li>\n<li><strong>Shapes positioning<\/strong>, goals, competitive advantage,<\/li>\n<li><strong>Must always adapt<\/strong> to the market to keep a competitive advantage.<\/li>\n<\/ul>\n<h2 id=\"product-strategy\">Product Strategy<\/h2>\n<p>Product strategy is how a high-level business direction is translated into a unique positioning of a product. It defines <strong>what the product is, who its users are<\/strong>, and how it will contribute to the business\u2019s goals. It\u2019s also how we bring a product to market, drive growth, and achieve product-market fit.<\/p>\n<p>In short, product strategy is:<\/p>\n<ul>\n<li><strong>Unique positioning<\/strong> and value of a product,<\/li>\n<li><strong>How to establish<\/strong> and keep a product in the marketplace,<\/li>\n<li><strong>How to keep competitive advantage<\/strong> of the product.<\/li>\n<\/ul>\n<h2 id=\"ux-strategy\">UX Strategy<\/h2>\n<p>UX strategy is about <strong>shaping and delivering<\/strong> product value through UX. Good UX strategy always stems from UX research and answers to business needs. It established what to focus on, what our high-value actions are, how we\u2019ll measure success, and &mdash;\u00a0quite importantly &mdash; what <strong>risks<\/strong> we need to mitigate.<\/p>\n<figure class=\"\n  \n    break-out article__image\n  \n  \n  \"><\/p>\n<p>    <a href=\"https:\/\/files.smashing.media\/articles\/key-components-ux-strategy\/8-risks-ux-strategy.png\"><\/p>\n<p>    <img loading=\"lazy\" width=\"800\" height=\"451\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Frequent risks\" class=\"lazyload\" data-src=\"https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_80\/w_400\/https:\/\/files.smashing.media\/articles\/key-components-ux-strategy\/8-risks-ux-strategy.png\"><\/p>\n<p>    <\/a><figcaption class=\"op-vertical-bottom\">\n      Every project has plenty of risks that endanger it. Unknown dependencies are one of them. (<a href=\"https:\/\/files.smashing.media\/articles\/key-components-ux-strategy\/8-risks-ux-strategy.png\">Large preview<\/a>)<br \/>\n    <\/figcaption><\/figure>\n<p>Most importantly, it\u2019s <strong>not a fixed plan<\/strong> or a set of deliverables; it\u2019s a guide that informs our actions, but also must be prepared to change when things change.<\/p>\n<figure class=\"\n  \n    break-out article__image\n  \n  \n  \"><\/p>\n<p>    <a href=\"https:\/\/www.nngroup.com\/articles\/ux-strategy\/\"><\/p>\n<p>    <img loading=\"lazy\" width=\"800\" height=\"564\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"A diagram illustrating the components of a UX Strategy: Vision, Goals, and a Plan.\" class=\"lazyload\" data-src=\"https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_80\/w_400\/https:\/\/files.smashing.media\/articles\/key-components-ux-strategy\/3-components-ux-strategy.png\"><\/p>\n<p>    <\/a><figcaption class=\"op-vertical-bottom\">\n      Components of UX Strategy are Vision, Goals, and a Plan. Tactical steps are part of the execution. (Image source: <a href=\"https:\/\/www.nngroup.com\/articles\/ux-strategy\/\">nngroup.com<\/a>) (<a href=\"https:\/\/files.smashing.media\/articles\/key-components-ux-strategy\/3-components-ux-strategy.png\">Large preview<\/a>)<br \/>\n    <\/figcaption><\/figure>\n<p>In short, UX strategy is:<\/p>\n<ul>\n<li>How we shape and deliver <strong>product value<\/strong> through UX,<\/li>\n<li><strong>Priorities<\/strong>, focus + why, actions, metrics, risks,<\/li>\n<li><strong>Isn\u2019t a roadmap<\/strong>, intention or deliverables.<\/li>\n<\/ul>\n<h2 id=\"six-key-components-of-ux-strategy\">Six Key Components of UX Strategy<\/h2>\n<p>The impact of good UX typically lives in <strong>differentiation<\/strong> mentioned above. Again, it\u2019s not about how \u201cdifferent\u201d our experience is, but the unique perceived value that users associate with it. And that value is a matter of a clear, frictionless, accessible, fast, and reliable experience wrapped into the product.<\/p>\n<figure class=\"\n  \n    break-out article__image\n  \n  \n  \"><\/p>\n<p>    <a href=\"https:\/\/files.smashing.media\/articles\/key-components-ux-strategy\/4-what-ux-strategy.jpg\"><\/p>\n<p>    <img loading=\"lazy\" width=\"800\" height=\"450\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"UX strategy covers a plan of action, priorities, when to start working on it, and what it looks like.\" class=\"lazyload\" data-src=\"https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_80\/w_400\/https:\/\/files.smashing.media\/articles\/key-components-ux-strategy\/4-what-ux-strategy.jpg\"><\/p>\n<p>    <\/a><figcaption class=\"op-vertical-bottom\">\n      UX strategy works best in discovery, and is useful when risk and uncertainty are high. (<a href=\"https:\/\/files.smashing.media\/articles\/key-components-ux-strategy\/4-what-ux-strategy.jpg\">Large preview<\/a>)<br \/>\n    <\/figcaption><\/figure>\n<p>I always try to include <strong>6 key components<\/strong> in any strategic UX work so we don\u2019t end up following a wrong assumption that won\u2019t bring any impact:<\/p>\n<ol>\n<li><strong>Target goal<\/strong><br \/>\nThe desired, improved future state of UX.<\/li>\n<li><strong>User segments<\/strong><br \/>\nPrimary users that we are considering.<\/li>\n<li><strong>Priorities<\/strong><br \/>\nWhat we will and, crucially, what we will not do, and why.<\/li>\n<li><strong>High-value actions<\/strong><br \/>\nHow we drive value and meet user and business needs.<\/li>\n<li><strong>Feasibility<\/strong><br \/>\nRealistic assessment of people, processes, and resources.<\/li>\n<li><strong>Risks<\/strong><br \/>\nBottlenecks, blockers, legacy constraints, big unknowns.<\/li>\n<\/ol>\n<p>It\u2019s worth noting that it\u2019s always dangerous to be designing a product with <strong>everybody in mind<\/strong>. As Jamie Levy noted, by being very broad too early, we often reduce the impact of our design and messaging. It\u2019s typically better to start with a specific, <strong>well-defined user segment<\/strong> and then expand, rather than the other way around.<\/p>\n<h2 id=\"practical-example-by-alin-buda\">Practical Example (by Alin Buda)<\/h2>\n<p>UX strategy doesn\u2019t have to be a big <strong>40-page long PDF report<\/strong> or a Keynote presentation. A while back, Alin Buda kindly <a href=\"https:\/\/www.linkedin.com\/posts\/vitalyfriedman_ux-design-activity-7313819542655299585-ya-L?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAACDcgQBa_vsk5breYKwZAgyIhsHtJaFbL8\">left a comment<\/a> on one of my LinkedIn posts, giving a great example of what a <strong>concise UX strategy<\/strong> could look like:<\/p>\n<blockquote><p><strong>UX Strategy (for Q4)<\/strong><\/p>\n<p>Our UX strategy is to focus on <strong>high-friction workflows<\/strong> for expert users, not casual usability improvements. Why? Because retention in this space is driven by power-user efficiency, and that aligns with our growth model.<\/p>\n<p>To succeed, we\u2019ll design <strong>workflow accelerators<\/strong> and decision-support tools that will reduce time-on-task. As a part of it, we\u2019ll need to redesign legacy flows in the Crux system. We <strong>won\u2019t prioritize<\/strong> UI refinements or onboarding tours, because it doesn\u2019t move the needle in this context.<\/p><\/blockquote>\n<figure class=\"\n  \n    break-out article__image\n  \n  \n  \"><\/p>\n<p>    <a href=\"https:\/\/files.smashing.media\/articles\/key-components-ux-strategy\/5-ux-strategy-example.jpg\"><\/p>\n<p>    <img loading=\"lazy\" width=\"800\" height=\"449\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"UX Strategy example, highlighting individual key points to cover.\" class=\"lazyload\" data-src=\"https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_80\/w_400\/https:\/\/files.smashing.media\/articles\/key-components-ux-strategy\/5-ux-strategy-example.jpg\"><\/p>\n<p>    <\/a><figcaption class=\"op-vertical-bottom\">\n      An example of UX strategy. It doesn&#8217;t have to be a long PDF report. (<a href=\"https:\/\/files.smashing.media\/articles\/key-components-ux-strategy\/5-ux-strategy-example.jpg\">Large preview<\/a>)<br \/>\n    <\/figcaption><\/figure>\n<figure class=\"\n  \n    break-out article__image\n  \n  \n  \"><\/p>\n<p>    <a href=\"https:\/\/files.smashing.media\/articles\/key-components-ux-strategy\/6-ux-strategy-example.jpg\"><\/p>\n<p>    <img loading=\"lazy\" width=\"800\" height=\"448\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"UX Strategy example, highlighting individual key points to cover.\" class=\"lazyload\" data-src=\"https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_80\/w_400\/https:\/\/files.smashing.media\/articles\/key-components-ux-strategy\/6-ux-strategy-example.jpg\"><\/p>\n<p>    <\/a><figcaption class=\"op-vertical-bottom\">\n      UX strategy works best in discovery, and is useful when risk and uncertainty are high. (<a href=\"https:\/\/files.smashing.media\/articles\/key-components-ux-strategy\/6-ux-strategy-example.jpg\">Large preview<\/a>)<br \/>\n    <\/figcaption><\/figure>\n<p>What I like most about this example is just how concise and clear it is. Getting to this level of clarity takes quite a bit of time, but it creates a very precise overview of what we do, what we don&rsquo;t do, what we focus on, and how we <strong>drive value<\/strong>.<\/p>\n<h2 id=\"wrapping-up\">Wrapping Up<\/h2>\n<p>The best path to make a strong case with senior leadership is to frame your UX work as a direct <strong>contributor to differentiation<\/strong>. This isn\u2019t just about making things look different; it\u2019s about enhancing the perceived value.<\/p>\n<figure class=\"\n  \n    break-out article__image\n  \n  \n  \"><\/p>\n<p>    <a href=\"https:\/\/jamiemill.com\/blog\/elements-of-product-design\/\"><\/p>\n<p>    <img loading=\"lazy\" width=\"800\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"A diagram showing the elements of product design, from abstract reality to the concrete surface.\" class=\"lazyload\" data-src=\"https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_80\/w_400\/https:\/\/files.smashing.media\/articles\/key-components-ux-strategy\/7-elements-product-design.png\"><\/p>\n<p>    <\/a><figcaption class=\"op-vertical-bottom\">\n      The Elements of Product Design, starting from mapping reality into the problem space. That&#8217;s the critical part, and a cornerstone of UX Strategy. (Image source: <a href=\"https:\/\/jamiemill.com\/blog\/elements-of-product-design\/\">Jamie Mill<\/a>) (<a href=\"https:\/\/files.smashing.media\/articles\/key-components-ux-strategy\/7-elements-product-design.png\">Large preview<\/a>)<br \/>\n    <\/figcaption><\/figure>\n<p>A good strategy ties UX improvements to <strong>measurable business outcomes<\/strong>. It doesn\u2019t speak about design patterns, consistency, or neatly organized components. Instead, it speaks the language of product and business strategy: OKRs, costs, revenue, business metrics, and objectives.<\/p>\n<p>Design <strong>can succeed without a strategy<\/strong>. In the wise words of Sun Tzu, strategy without tactics is the slowest route to victory. And tactics without strategy are the noise before defeat.<\/p>\n<h2 id=\"meet-how-to-measure-ux-and-design-impact\">Meet \u201cHow To Measure UX And Design Impact\u201d<\/h2>\n<p>You can find more details on <strong>UX Strategy<\/strong> in \ud83e\udeb4&nbsp;<a href=\"https:\/\/measure-ux.com\/\"><strong>Measure UX &amp; Design Impact<\/strong><\/a> (8h), a practical guide for designers and UX leads to measure and show your UX impact on business. Use the code \ud83c\udf9f <code>IMPACT<\/code> to save 20% off today. <a href=\"https:\/\/measure-ux.com\/\">Jump to the details<\/a>.<\/p>\n<figure style=\"margin-bottom:0;padding-bottom:0\" class=\"article__image\">\n    <a href=\"https:\/\/measure-ux.com\/\" title=\"How To Measure UX and Design Impact, with Vitaly Friedman\"><br \/>\n    <img loading=\"lazy\" width=\"900\" height=\"466\" style=\"border-radius: 11px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"How to Measure UX and Design Impact, with Vitaly Friedman.\" class=\"lazyload\" data-src=\"https:\/\/computercoursesonline.com\/wp-content\/uploads\/2025\/04\/measure-ux-and-design-impact-course.png\"><br \/>\n    <\/a><br \/>\n<\/figure>\n<div class=\"book-cta__inverted\">\n<div class=\"book-cta\" data-handler=\"ContentTabs\" data-mq=\"(max-width: 480px)\">\n<nav class=\"content-tabs content-tabs--books\">\n<ul>\n<li class=\"content-tab\"><a href=\"#\"><button class=\"btn btn--small btn--white btn--white--bordered\"><br \/>\nVideo + UX Training<\/button><\/a><\/li>\n<li class=\"content-tab\"><a href=\"#\"><button class=\"btn btn--small btn--white btn--white--bordered\">Video only<\/button><\/a><\/li>\n<\/ul>\n<\/nav>\n<div class=\"book-cta__col book-cta__hardcover content-tab--content\">\n<h3 class=\"book-cta__title\"><span>Video + UX Training<\/span><\/h3>\n<p><span class=\"book-cta__price\"><span><span class=\"\"><span class=\"currency-sign\">$<\/span>&nbsp;<span>495<span class=\"sup\">.00<\/span><\/span><\/span> <span class=\"book-cta__price--old\"><span class=\"currency-sign\">$<\/span>&nbsp;<span>799<span class=\"sup\">.00<\/span><\/span><\/span><\/span><\/span><br \/>\n<a href=\"https:\/\/smart-interface-design-patterns.thinkific.com\/enroll\/3081832?price_id=3951439\" class=\"btn btn--full btn--medium btn--text-shadow\"><br \/>\nGet Video + UX Training<\/p>\n<div><\/div>\n<p><\/a><\/p>\n<p class=\"book-cta__desc\">25 video lessons (8h) + <a href=\"https:\/\/smashingconf.com\/online-workshops\/workshops\/vitaly-friedman-impact-design\/\">Live UX Training<\/a>.<br \/>100 days money-back-guarantee.<\/p>\n<\/div>\n<div class=\"book-cta__col book-cta__ebook content-tab--content\">\n<h3 class=\"book-cta__title\"><span>Video only<\/span><\/h3>\n<div data-audience=\"anonymous free supporter\" data-remove=\"true\"><span class=\"book-cta__price\" data-handler=\"PriceTag\"><span><span class=\"\"><span class=\"currency-sign\">$<\/span>&nbsp;<span>250<span class=\"sup\">.00<\/span><\/span><\/span><span class=\"book-cta__price--old\"><span class=\"currency-sign\">$<\/span>&nbsp;<span>395<span class=\"sup\">.00<\/span><\/span><\/span><\/span><\/span><\/div>\n<p><a href=\"https:\/\/smart-interface-design-patterns.thinkific.com\/enroll\/3081832?price_id=3950630\" class=\"btn btn--full btn--medium btn--text-shadow\"><br \/>\nGet the video course<\/p>\n<div><\/div>\n<p><\/a><\/p>\n<p class=\"book-cta__desc\" data-audience=\"anonymous free supporter\" data-remove=\"true\">25 video lessons (8h). Updated yearly.<br \/>Also available as a <a href=\"https:\/\/smart-interface-design-patterns.thinkific.com\/enroll\/3082557?price_id=3951421\">UX Bundle with 2 video courses.<\/a><\/p>\n<\/div>\n<p><span><\/span><\/div>\n<\/div>\n<h2 id=\"useful-resources\">Useful Resources<\/h2>\n<ul>\n<li>\u201c<a href=\"https:\/\/www.nngroup.com\/articles\/ux-strategy\/\">UX Strategy: Definition and Components<\/a>\u201d, Sarah Gibbons, Anna Kaley<\/li>\n<li>\u201c<a href=\"https:\/\/www.nngroup.com\/articles\/strategy-study-guide\/\">UX Strategy: Study Guide<\/a>\u201d, Sarah Gibbons, Anna Kaley<\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=-6rFBXVMBTs\">What Goes Into a Proactive UX Strategy<\/a> (video), Jared Spool<\/li>\n<li>\u201c<a href=\"https:\/\/dovetail.com\/ux\/ux-strategy\/\">How To Develop An Effective UX Strategy<\/a>\u201d, Chlo\u00e9 Garnham<\/li>\n<li><a href=\"https:\/\/thewavingcat.com\/publications\/the-little-book-of-strategy\/\"><em>The Little Book Of Strategy<\/em><\/a> (free PDF), Peter Bihr<\/li>\n<li>\u201c<a href=\"https:\/\/www.uxmatters.com\/mt\/archives\/2016\/12\/how-to-create-an-enterprise-ux-strategy.php\">Enterprise UX Strategy<\/a>\u201d, Cassandra Naji<\/li>\n<li>\u201c<a href=\"https:\/\/web.archive.org\/web\/20181128062801\/https:\/\/www.invisionapp.com\/inside-design\/ux-strategy-guide\/\">UX Strategy Guide<\/a>\u201d + <a href=\"https:\/\/web.archive.org\/web\/20220506065907\/https:\/\/s3.amazonaws.com\/blog.invisionapp.com\/uploads\/2018\/01\/UX-strategy-template.pdf\">Blueprint (Template)<\/a>, Alex Souza<\/li>\n<li><a href=\"https:\/\/learningloop.io\/playbooks\/\">Product Strategy Playbooks<\/a><\/li>\n<li><a href=\"https:\/\/jaimelevy.com\/ux-strategy-book\/\"><em>UX Strategy<\/em><\/a>, Jaime Levy<\/li>\n<\/ul>\n<div class=\"signature\">\n  <img src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Smashing Editorial\" width=\"35\" height=\"46\" loading=\"lazy\" class=\"lazyload\" data-src=\"https:\/\/www.smashingmagazine.com\/images\/logo\/logo--red.png\"><br \/>\n  <span>(yk)<\/span>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Six Key Components of UX Strategy Six Key Components of UX Strategy Vitaly Friedman 2025-11-05T13:00:00+00:00 2025-11-06T20:32:42+00:00 For years, \u201cUX strategy\u201d felt like a confusing, ambiguous, and overloaded term to me. To me, it was some sort of a roadmap or a \u201cgrand vision\u201d, with a few business decisions attached to it. And looking back now,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":495,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"_links":{"self":[{"href":"https:\/\/computercoursesonline.com\/index.php\/wp-json\/wp\/v2\/posts\/1104"}],"collection":[{"href":"https:\/\/computercoursesonline.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/computercoursesonline.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/computercoursesonline.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/computercoursesonline.com\/index.php\/wp-json\/wp\/v2\/comments?post=1104"}],"version-history":[{"count":2,"href":"https:\/\/computercoursesonline.com\/index.php\/wp-json\/wp\/v2\/posts\/1104\/revisions"}],"predecessor-version":[{"id":1106,"href":"https:\/\/computercoursesonline.com\/index.php\/wp-json\/wp\/v2\/posts\/1104\/revisions\/1106"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/computercoursesonline.com\/index.php\/wp-json\/wp\/v2\/media\/495"}],"wp:attachment":[{"href":"https:\/\/computercoursesonline.com\/index.php\/wp-json\/wp\/v2\/media?parent=1104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/computercoursesonline.com\/index.php\/wp-json\/wp\/v2\/categories?post=1104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/computercoursesonline.com\/index.php\/wp-json\/wp\/v2\/tags?post=1104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}